Skip to the idea input
Fluid
How it worksPricingLog inTry Fluid for free→
Brand systems, shaped by AI

From idea
to identity.

One sentence in. Strategy, name, logo, palette, type and guidelines out — generated as one system.

Free to start — 20 tokens, no card. See pricing or watch how it works.

Scroll
How it works

One sentence in. A whole identity out.

01 · Choose a service

Pick your scope.

Start with complete branding, or just the piece you need — name, logo, graphics or guidelines.

RecommendedComplete BrandingStrategy, naming, logo, palette, type & guidelines — generated as one cohesive system.7 assets · one identity
NameGenerated names with reasoning and domain status.
LogoMarks, lockups & construction in seconds.
GraphicsPatterns, icons & social-ready visuals.
GuidelinesAlready have a logo? We'll write the rules.
What you leave with

A complete identity,
ready to ship.

Not a logo generator. A brand-building system — every asset, generated as one coherent set and exported together.

Logo
Palette
Teal#44D9C7Aqua#70DADASky#B0D2E6Pink#FDBBC0Coral#FD7947Orange#FD9940Amber#FDBA50Ink#000000
Typography
AaMetropolisDisplayAaInterBody & UI
App icon
Wordmark
Guidelines
Brand
Guidelines
PDF · 24pp
Pricing

Start free.
Pay by the token.

Every account starts with 20 free tokens. Subscribe for a monthly refill — asset generation costs 3 tokens, smaller AI helpers just 1.

Free
$0forever
20 tokens to start

Kick the tires and shape your first brand.

  • ✓ The full guided brand-kit flow
  • ✓AI names & visual direction
  • ✓ 20 one-time tokens
Start for free→
Starter
$12/ month
150 tokens / month

For getting a brand off the ground.

  • ✓ 150 tokens refilled monthly
  • ✓Full generation — palette, type, logo & guidelines
  • ✓Export every asset & the brand sheet
Get Starter→
Most popular
Pro
$36/ month
500 tokens / month

For agencies and frequent builders.

  • ✓ 500 tokens refilled monthly
  • ✓ Everything in Starter
  • ✓ Priority generation
Go Pro→

Start with
a thought.

Leave with a brand. Type one sentence and watch the system assemble.

Fluid
How it worksPricingTermsPrivacyStart